EDUARD BOCANEGRA
VISUAL MERCHANDISER & ARTIST
01 About me
My name is Eduard Bocanegra, a passionate Brand Image Specialist, Visual Merchandiser, and artist based in Berlin, Germany. I hold a degree in Architecture from La Gran Colombia University in Bogotá, Colombia, and further honed my design skills at LCI Technical Studies School, where I specialized in visual merchandising and graphic design for the retail sector. With a lifelong dedication to drawing and creating art, I combine my architectural background with my love for design, delivering innovative visual solutions.
Since 2019, I’ve been working as a freelance graphic designer, blending creativity with strategic design to craft impactful brand experiences. I continue to explore new ways to express my artistic vision and bridge the worlds of architecture, design, and visual merchandising.
If you’d like to learn more about my work or collaborate, feel free to reach out—I’m always open to new opportunities.
03 Clients
I have had the opportunity to collaborate with global brands like Zara, Stradivarius, Ralph Lauren, Uniqlo, and Superdry. My work focuses on strengthening brand identity through strategic design and visual merchandising to create engaging retail experiences.
With a background in architecture, graphic design, and brand image management, I specialize in optimizing product presentation, designing immersive store environments, and crafting compelling visual displays. I enjoy combining creativity with functionality to help fashion brands and emerging businesses enhance their presence in the market.
04 Contact
Eduardbocanegra1@gmail.com
Tel: +49 1734249797
Addsress: Erich-Weinert-Straße 76, 10439 Berlin