EDUARD BOCANEGRA
VISUAL MERCHANDISER & ARTIST
01 About me
My name is Eduard Bocanegra, a passionate Brand Image Specialist, Visual Merchandiser, and artist based in Berlin, Germany. I hold a degree in Architecture from La Gran Colombia University in Bogotá, Colombia, and further honed my design skills at LCI Technical Studies School, where I specialized in visual merchandising and graphic design for the retail sector. With a lifelong dedication to drawing and creating art, I combine my architectural background with my love for design, delivering innovative visual solutions.
Since 2019, I’ve been working as a freelance graphic designer, blending creativity with strategic design to craft impactful brand experiences. I continue to explore new ways to express my artistic vision and bridge the worlds of architecture, design, and visual merchandising.
If you’d like to learn more about my work or collaborate, feel free to reach out—I’m always open to new opportunities.
03 Clients
I’ve had the privilege of working with leading global brands such as Zara, Stradivarius, Ralph Lauren, Uniqlo, and Superdry—developing visual strategies that not only strengthen brand identity but also create impactful and memorable retail experiences.
With a multidisciplinary foundation in architecture, graphic design, and brand image management, my focus lies in translating brand stories into powerful physical environments. I specialize in product presentation, visual storytelling, and spatial design—blending creativity with precision to craft spaces that inspire, engage, and drive performance.
Whether collaborating with established labels or emerging concepts, my goal is to bring clarity, cohesion, and character to every project. If you're looking to elevate your brand’s presence through thoughtful design and visual expression, I’d love to connect.
04 Contact
Eduardbocanegra1@gmail.com
Tel: +49 1734249797
Addsress: Erich-Weinert-Straße 76, 10439 Berlin